Hi there! I’m Twisha
I’m a design leader, coach, writer, and lifelong curious student.
I believe that everyone has the potential to make a positive impact. I’m here to help you see the invisible systems shaping your work, home, and community, and to redesign them with intention so they create coherence, resilience, and meaning.
Do you sometimes feel like you're living someone else's version of success? Like you're checking all the boxes but missing something essential?
Invisible systems create these moments, from how teams make decisions to how families define success to how we spend our energy. Too often, we run on autopilot, following defaults that keep us busy but disconnected. We mistake activity for impact, efficiency for meaning.
The real work is learning to see what’s hidden and redesign it with intention. That’s where transformation begins.
The systems that shape us are often invisible until we learn to see them.
My expertise in recognizing hidden patterns began in my multigenerational home in Bombay, where over thirty family members created a bustling hub of belonging. Yet even there, I absorbed invisible constraints, constant questions about why my parents weren’t “trying for a boy” taught me how unseen systems around gender and tradition quietly limit what’s possible.
At 19, I defied expectations by leaving this warm home to study art in Chicago. While young men were encouraged to explore before settling down, women were expected to wait at home. I refused.
Living between worlds, Bombay and Chicago, tradition and independence, belonging and otherness, trained me to see contradictions everywhere. What appears normal in one context can be revolutionary in another, revealing that change is always possible when we examine the invisible systems governing our choices.
Today, I help leaders and organizations uncover these hidden systems, challenge what they’ve accepted as unchangeable, and consciously design new ways of being that create coherence, courage, and deep meaning.
Most of us live according to invisible rules we never chose. Invisible Design helps you see these hidden systems, and consciously design a life of meaning, energy, and coherence instead.
I became a designer because I recognized that the most powerful systems shaping our lives are the ones we can’t see, and I was determined to change that.
As a 19-year-old immigrant from Bombay to Chicago, I could see contradictions that others took for granted: unspoken rules about belonging and invisible ways in which culture and power determined success at art school. Living between worlds made these hidden patterns visible.
This led me to human-centered design and leadership development. Most people live inside systems they never chose and can’t see—from team decisions to family definitions of success to organizational metrics.
My work exists at the intersection of seeing and doing. I partner with leaders to redesign systems that shape their impact, while my writing makes these concepts accessible to anyone examining the invisible forces at play in their lives.
Once you learn to see these systems, you can’t unsee them. Once you see them, you can change them.
That includes you.
Empowering people by making the invisible visible
Invisible systems shape the way we live, work, and connect. How are you shaping yours?
I believe anyone can see and redesign what’s hidden.
An invisible designer is someone who can notice the unspoken rules, unmeasured signals, and unseen drains that shape our lives, and then choose to reimagine them for meaning and impact.
You don’t need a background in organizational design or a leadership title. You don’t need the perfect process or the loudest voice in the room. What you need are tools to notice what’s driving outcomes, clarity on what truly matters, and the courage to create conditions for connection and coherence.
Designing the invisible is a lifelong practice. It begins with curiosity, grows through reflection, and requires a generosity of spirit to ask: What forces are shaping this moment? How might I reimagine them to foster alignment, renewal, and a sense of belonging?
What Shaped My Practice
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I grew up in a bustling multigenerational home in Bombay, where our door was always open for chai and conversation. But I also lived the contradictions of being a girl in a culture that questioned my worth and future. Moving to Chicago at 19 sharpened my awareness of how invisible systems, culture, gender, tradition, quietly shape what we believe is possible. Now, as someone married to a white Midwestern American and raising a biracial daughter, I see daily how identity and belonging require the conscious work of weaving multiple worlds together.
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I was a voracious reader growing up. In the midst of communal living, I could stay present yet retreat into a book, hearing the world around me while the shy kid in me traveled to faraway places and questioned the perspectives I saw. As an adult, I have always run book clubs as a way to connect communities. Fiction helps us imagine what is possible, step outside mono-identities, and embrace what can be. In my work, I have seen the same truth hold: some of the biggest shifts companies make happen when a small group uses stories to build influence, rally others, and solve hard problems together.
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I trained at the Institute of Design in Chicago, where I learned to approach problems by centering people, systems, and context. Human-centered design became the foundation of my work, not just designing interfaces, but reshaping how teams, organizations, and communities make decisions and build meaning together.
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My career has taken me inside large organizations like Target, Venmo, BMW, and Grainger, where I saw how invisible systems of measurement, decision-making, and hierarchy drive outcomes. Through strategy, design leadership, and product innovation, I learned to diagnose broken systems, redefine success, and align metrics with values instead of vanity.
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Leadership is not just about vision but about stamina. Working in high-pressure, high-stakes environments taught me how energy shapes the way people work, lead, and connect. My writing and teaching focus on spotting invisible drains, redesigning for renewal, and creating sustainable intensity at work and at home.
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With a background in fine arts, I bring an artist’s lens to everything I do. My art and writing remind me that meaning-making is both analytical and emotional. Creativity allows me to hold complexity, notice contradictions, and offer people new ways to see themselves and their work. For me, design and art are inseparable practices of inquiry and expression.
Systems become powerful when we choose to notice them, question them, and redesign them with intention. Impact begins when the invisible becomes visible.
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Get a Free Resource
Begin making the invisible visible with practical guides like The Invisible Design Guide and The Energy Audit. Uncover hidden forces and take your first step toward impact.
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Read the Essays
Explore bold, human-centered ideas that reframe design, leadership, and impact. From invisible systems to energy leadership, discover new ways to see the work that matters.
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Take the Six-Week Course
Learn the skills to uncover hidden systems, reframe metrics, and build practices that create lasting impact. A journey to design with intention at work, at home, and in community.
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Book a Workshop
Equip your team or community with tools to make the invisible visible. Redesign decisions, measures, and energy practices to create clarity, trust, and coherence together.
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Book Twisha for Speaking
Inspire your audience to see the invisible systems shaping work or home. Talks blend strategy and lived experience with tools for coherence and courage.
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Coaching with Twisha
A space to examine your invisible systems as a leader, parent, or changemaker. Gain clarity, renew your energy, and design practices that align with your values.