Hi there! I’m Twisha

I’m a design leader, educator, writer, and lifelong curious student.

I believe that everyone can make a positive impact. I’m here to help you see the invisible systems shaping your work, home, and community, and to redesign them with intention so they create coherence, resilience, and meaning.

Do you sometimes feel like you're living someone else's version of success? Like you're checking all the boxes but missing something essential?

Invisible systems create these moments, from how teams make decisions to how families define success to how we spend our energy. Too often, we run on autopilot, following defaults that keep us busy but disconnected. We mistake activity for impact, efficiency for meaning.

The real work is learning to see what’s hidden and redesign it with intention. That’s where transformation begins.

The systems that shape us are often invisible until we learn to see them.

My expertise in recognizing hidden patterns began early. I grew up in a bustling multigenerational home in Bombay, where my grandfather had created something remarkable: he brought his four siblings to join him, and my father was raised surrounded by more than thirty family members. Our house, with three generations under one roof, was a constant hub of activity, as neighbors, friends, and extended family sought my mother’s wisdom (she had evolved from homemaker to fashion designer) and my father’s counsel (he was a lawyer with an extraordinary gift for making everyone feel heard over a cup of chai).

Yet even in this world of belonging, I was absorbing invisible constraints. As a child, I repeatedly heard people ask my parents why they weren’t “trying for a boy,” questions that planted an early understanding of how unseen systems around gender, culture, and tradition quietly dictate what’s possible for us.

At 19, I made a choice that defied expectations: leaving that warm, complete home to study art in Chicago. While young men in my community were encouraged to explore the world before settling down, women were expected to wait at home. I refused to stay. I wanted my own transformation.

This decision became the foundation of my life’s work. Living between worlds: Bombay and Chicago, tradition and independence, belonging and otherness, trained me to see the contradictions that exist everywhere. What appears normal in one context can be revolutionary in another, revealing that change is always possible when we’re willing to examine the invisible systems governing our choices.

Today, this lens shapes how I guide leaders and organizations. I help people uncover the hidden systems operating in their lives and work, challenge what they’ve accepted as unchangeable, and consciously design new ways of being that create coherence, courage, and deep meaning.

Most of us live according to invisible rules we never chose. Invisible Design helps you see these hidden systems—and consciously design a life of meaning, energy, and coherence instead.

I became a designer because I recognized that the most powerful systems shaping our lives are the ones we can’t see, and I was determined to change that.

As a young immigrant arriving in Chicago from Bombay at the age of 19, I found myself uniquely positioned to see contradictions that others took for granted. The unspoken rules about who belonged in which spaces. The invisible ways culture, privilege, and power determined who succeeded at art school and who struggled. These patterns were hidden in plain sight, but having lived between worlds, I could feel their weight.

This recognition led me to human-centered design, and later to teaching and leadership development. I realized that most people are living inside systems they never chose and can’t see, from how teams make decisions to how families define success to how organizations measure what matters.

My work now exists at the intersection of seeing and doing. I partner with leaders and organizations to redesign the systems that shape their impact. At the same time, my writing and research make these concepts accessible to anyone willing to examine the invisible forces at play in their own lives.

The truth is, once you learn to see these systems, you can't unsee them. And once you can see them, you can change them.

That includes you.

Empowering people by making the invisible visible

Invisible systems shape the way we live, work, and connect. How are you shaping yours?

I believe anyone can see and redesign what’s hidden.

An invisible designer is someone who can notice the unspoken rules, unmeasured signals, and unseen drains that shape our lives, and then choose to reimagine them for meaning and impact.

You don’t need a background in organizational design or a leadership title. You don’t need the perfect process or the loudest voice in the room. What you need are tools to notice what’s driving outcomes, clarity on what truly matters, and the courage to create conditions for connection and coherence.

Designing the invisible is a lifelong practice. It begins with curiosity, grows through reflection, and requires a generosity of spirit to ask: What forces are shaping this moment? How might I reimagine them to foster alignment, renewal, and a sense of belonging?

What Shaped My Practice

I grew up in a bustling multigenerational home in Bombay, where our door was always open for chai and conversation. But I also lived the contradictions of being a girl in a culture that questioned my worth and future. Moving to Chicago at 19 sharpened my awareness of how invisible systems, culture, gender, tradition, quietly shape what we believe is possible. Now, as someone married to a white Midwestern American and raising a biracial daughter, I see daily how identity and belonging require the conscious work of weaving multiple worlds together.
I was a voracious reader growing up. In the midst of communal living, I could stay present yet retreat into a book, hearing the world around me while the shy kid in me traveled to faraway places and questioned the perspectives I saw. As an adult, I have always run book clubs as a way to connect communities. Fiction helps us imagine what is possible, step outside mono-identities, and embrace what can be. In my work, I have seen the same truth hold: some of the biggest shifts companies make happen when a small group uses stories to build influence, rally others, and solve hard problems together.
I trained at the Institute of Design in Chicago, where I learned to approach problems by centering people, systems, and context. Human-centered design became the foundation of my work, not just designing interfaces, but reshaping how teams, organizations, and communities make decisions and build meaning together.
My career has taken me inside large organizations like Target, Venmo, BMW, and Grainger, where I saw how invisible systems of measurement, decision-making, and hierarchy drive outcomes. Through strategy, design leadership, and product innovation, I learned to diagnose broken systems, redefine success, and align metrics with values instead of vanity.
Leadership is not just about vision but about stamina. Working in high-pressure, high-stakes environments taught me how energy shapes the way people work, lead, and connect. My writing and teaching focus on spotting invisible drains, redesigning for renewal, and creating sustainable intensity at work and at home.
With a background in fine arts, I bring an artist’s lens to everything I do. My art and writing remind me that meaning-making is both analytical and emotional. Creativity allows me to hold complexity, notice contradictions, and offer people new ways to see themselves and their work. For me, design and art are inseparable practices of inquiry and expression.

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